Technical SEO and On-page Optimization

Effective and optimized SEO is essential to help your website rank at the top of Google and other Search Engines. Step one to improving your Search Engine Results is to get Technical SEO and On-page optimization done right.

Understanding on-page SEO, off-page SEO, and SEM

In the world of digital marketing, the distinction between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) can be a bit nuanced. Generally, SEO encompasses both on-page and off-page activities.

Tasks on your website, like optimizing the sitemap.xml, implementing Schema markup, and managing the robots.txt file, fall under on-page SEO. This involves optimizing your site’s structure and content to make it more search engine-friendly.

On the other hand, activities like publishing content on external sites and building backlinks are also part of SEO but are often categorized under off-page SEO. Off-page SEO involves actions taken outside of your website to boost its visibility and credibility in search engine results.

SEM, on the other hand, is a broader term that traditionally includes both paid advertising (PPC – Pay-Per-Click) and organic efforts. While SEO is a subset of SEM, the terms are sometimes used interchangeably. So, to answer your question, both on-page and off-page SEO tasks contribute to overall SEO efforts, while SEM encompasses a wider range of activities, including paid advertising.

On-page SEO Optimization at Domain Level

Canonical URL optimization – A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the “canonical” or “preferred” version of a web page.

robots.txt creation and optimization – The robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.

XML Sitemap – An XML sitemap is a file that lists a website’s essential pages, making sure Google can find and crawl them all. It also helps search engines understand your website structure. You want Google to crawl every important page of your website. But sometimes, pages end up without internal links pointing to them, making them hard to find. A sitemap can help speed up content discovery.

404 errors and 301 redirects – 404 error pages (page not found) can happen when someone searches for a website link or web page on your website that does not exist. 404 error pages can have a negative impact on your search engine ranking. In order to avoid this, we implement a strategy that will automatically redirect anyone typing in an incorrect link to your website homepage so that no 404 error page is generated. This is done by creating what is called a 301 permanent redirect.

Site Structure – We analyze and optimize URLs ( to and Navigation (breadcrumbs) to be user-friendly and comply with SEO standards.

Orphan Pages – A page without any links to it is called an orphan page. Search engines, like Google, usually find new pages in one of two ways: Their crawler follows a link from another page or it finds the URL listed in your XML sitemap. We Identify and remove standalone or orphan pages, or we correct the link structure and include them in your XML sitemap.

Google Penalties – We check for Manual & Algorithmic penalties and get them fixed.

Google Search Console – Google Search Console is a web service by Google that allows webmasters to check indexing status, search queries, crawl errors, and optimize the visibility of your website.

App development

On page SEO Optimization at Site Level

Site-level on-page SEO optimization deals with loading time for desktop and mobile, responsiveness, mobile usability, etc. This plays an important role in on-page SEO as Google considers site speed and usability as an important ranking factor.

Site Speed Optimization – Will check the loading time of the site on mobile and desktop. Optimize site elements to achieve a decent loading time.

Google PageSpeed Insights – PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved. PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment.

Mobile Responsive Analysis – We will check for mobile responsiveness and device compatibility and report.

Mobile Usability Analysis – We will analyze mobile usability and recommend changes for a higher mobile usability index score.


On page SEO Optimization at Page Level

Page-level on-page SEO optimization is the most important factor as it paves way for crawlers to find, crawl, index, and show your web pages on SERPs (Search Engine Ranking Pages). Each and every element of a page should be optimized for the latest standards.

Schema Integration – Integrate Schema (Rich Text) for page elements such as ratings, reviews, Industry, Person, Profession, etc. Schema integration is a vital part of on-page SEO as it is a universal code for all search engines to identify the web page element.

Image optimization – Optimize images with appropriate alt tags.

Multimedia optimization – Optimize multimedia (video, presentation, etc.) with the right tags and keywords.

Outbound Link Optimization – Optimize outbound links with respective no-follow tags.

On-Page Optimization for Facebook & Twitter Cards (OGP)

Facebook & Twitter uses OGP (open Graph Protocol) tags to build the text, image, and title of shared content. OGP tags control the posts which appear on Facebook and Twitter.